UI/UX concept · Web · 2026
UseBelha: making AI-assisted customer operations easier to follow.
This project explores how an AI-powered customer-automation product can show activity, decisions, and next steps without overwhelming the people responsible for customers.
- Role
- UI/UX design project
- Focus
- Information hierarchy, workflows, interface concepts
- Status
- Early concept work
Problem
Customer-operations tools often force people to switch between conversations, tasks, status screens, and disconnected systems. AI adds another layer of complexity when its actions are not visible or easy to review.
My responsibility
I explored how the product could organise information and communicate what the agent is doing, what needs attention, and what the operator can do next.
Constraints
The product direction was evolving, and some customer and implementation details were not public. I therefore kept this portfolio story at concept level and avoided claiming confidential outcomes or invented performance metrics.
Key decisions
Prioritise actions over volume
The interface direction emphasises current status, exceptions, and next steps rather than treating every event as equally important.
Keep the agent observable
Progress and activity should be understandable so operators can build trust and know when human judgment is required.
Use plain language
Labels and supporting copy should explain customer impact, not expose internal technical terminology.
Outcome & reflection
The work produced an initial interface direction and a clearer hierarchy for discussing the customer-operations experience. It remains concept work; no live adoption metric is claimed.
A stronger next version would test the concepts with operators using real scenarios, then replace assumptions with observed task patterns and clearer success measures.
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